In the first decade of the 21st century, consumers began a massive shift from television to the Internet. This new wave of technology brought with it a need for new forms of advertising, namely website marketing.
Web Marketing Turns to Mobile Marketing
While website marketing has been effective, the main media of communication is shifting once again. Exponential growth of Internet-browsing mobile devices, such as smartphones and tablets, is showing that traditional marketing techniques need to evolve once again.
With so many people surfing the web from mobile devices, the form of websites has had to change. Many desktop-compatible web pages are now accompanied by mobile websites, to which smartphones and tablets are directed. Businesses must respond; as more people migrate to mobile websites, the influence of traditional websites shrinks.
Mobile Generated Template Options
A firm need not write a new mobile website. Developers have already created mobile templates which adapt to existing sites. Companies should utilize these mobile templates as more customers shift Internet time to mobile devices. This is especially true of companies whose websites use flash player, drop-down menus, pop-ups, or contain a lot of information in which mobile users get lost.
In addition to mobile websites, mobile marketing takes on other forms. Many consumers spend a majority of time on internet-based mobile apps. In addition to creating a mobile site, many companies offer a separate app by which a customer can access the company’s material without visiting the actual site. In addition to creating an app, advertising on well-trafficked 3rd party apps is an effective way to reach consumers.
An advertiser’s dream is to travel alongside the consumer every hour of every day, and mobile marketing does just that. With the average consumer’s high connection to mobile devices, mobile marketing reaches the consumer in a way traditional marketing cannot.